Hey everyone,
it's Robin Openshaw.
You probably know me as the green smoothie girl.
Thanks for jumping on today.
Those of you I invited to this,
I invited you to this because you have significant influence.
And the reason I wanted to talk to you about this today
is I thought it would be easier
to have the founder of Touchstone and his COO,
David here, we'll introduce you to in a second,
tell you about this opportunity.
But it was shared with me by people I really respect.
Sherry Tenpenny was just knocking
it out of the park with this.
Erin Elizabeth was a bunch of friends of mine and colleagues.
So we gave it a try and it's so cool because you're offering your followers an amazing deal.
It's like buying a pack of gum as we check out.
It's like
the tripwire product.
All of you are internet marketers,
so you know what I'm talking about,
like a tripwire product.
But then my idea lately is,
because I didn't know what I was doing when I promoted for them like five months ago,
but I still keep getting money every month.
And so I see the power of it,
but I didn't do it right the first time.
So I wanted to tell you about it.
And I wanted you to go right to the source instead of listening to me about it.
You can hear from Eddie and David.
And I know a fair
amount about zeolite and I could do a presentation about zeolite myself.
But this is what these guys do all day, every day.
And I had the idea,
and a lot of you are on here because you've had Green Smoothie Girl run webinars for you.
We run the whole promo.
There's six or eight of my employees who are involved in optimizing at every level.
And we just kind of handle it for you soup to nuts.
And I realized that if we got people on a webinar,
even though the price point is like a,
like I said, it's a pack of gum,
for your first bottle of zeolite.
And that's why everybody gets it.
Everybody buys.
If you got them on a webinar and you taught them about bringing their heavy metals toxicity load down,
bringing their toxic body burden down,
then they would be a lot more likely to stay on and stay on for a year and stay on for two years.
And so I've been brainstorming a little bit.
I've shared with Eddie,
who I've really enjoyed working with so far.
And I'm picky about who I work with.
I don't work with them again.
So, hey, look, I'm already five months into this relationship with Eddie and David.
And I still like them.
So, I mean, that's what if anybody has any criticism of me,
it's that either I just love people or they're like,
I'm done with you.
So, so it's actually says a lot.
The Green Smoothie Girl is still working with them in five months.
And I want to actually get in business with them a lot more.
Let me tell you something else really quick before I hand this off.
I'm going to go ahead and take a conversation for a while and not interrupt,
maybe share a few thoughts at the end.
But I don't know about you guys,
but if you're aware at all of what's going on in the economy,
I kind of would like to step back in terms of the risks that I'm taking in my business.
And so I really liked this because I was very aggressive.
And you guys know that if you know anything about Green Smoothie Girl,
if you've been watching me,
I was getting more and more ambitious and aggressive.
And we were growing year after year after year for 14 years.
And then this whole thing happened over a year ago.
And right now, my strategy with my business is much different than it was a year ago.
I've been really successful at it.
Also had some bad experiences with it.
I raised my children in Utah Valley where there are literally hundreds of network marketing companies.
It's like the Silicon Valley of network marketing there.
I was raised with parents who did nonstop network marketing,
but I literally was working with them and didn't even know that they were network marketing because what they've done here is they already have a nine year track record.
So you don't have that,
oh, there's a 95% chance they'll go out of business because network marketing companies usually fail within a few years.
They've already done all of that.
But what they've done here,
which I think is genius,
is they've created their opportunity for influencers so that we're getting all the benefits of network marketing while that's all invisible to us.
Because we're too busy to be fussing over PV.
It's just one of the things that we're presenting to our audience.
This isn't our full time job and they know it.
And so they handle all that.
Like I don't hear anything about PV and blah,
blah, blah, all that stuff.
I don't want anything to do with that.
Right? So I thought you guys would like this because it's an opportunity to have somebody else handling the shipping and fulfillment.
You get the upside of auto-ship.
We all know that's the Holy Grail.
And some of us have gone to all the trouble I have of bringing in in-house products and fulfilling them and then trying to keep people to stay on auto-ship.
These guys already have that dialed in and you get paid well.
And you can introduce others to it,
which I'm introducing you to it.
But without all those risks,
right now I am really ramping down the amount of risk in my business.
And that's one that I'm going to invest more in
in 2021.
So with that, I would love to introduce you to Eddie Stone and David Isserman of Touchstone.
Thank you, Robin.
I appreciate the chance to speak to everybody.
I'm going to invite David to speak here in just a couple minutes when I get into sort of the
aspects of digital marketing and how the campaign works with the tripwire,
which is a great term to use for sort of this approach.
To give everybody just a quick background on me,
I'm 57 years old,
live in North Carolina,
but I've really been in the supplement industry for 30 some years.
So it's really a career by choice for me.
And it has been involved with direct sales and digital marketing and all those things.
I started this company, Touchstone Essentials,
right at 10 years ago.
So a 10 year anniversary this year,
which we're pretty excited about.
Really, as we're starting to get into the next generation of digital marketing,
we're going to be starting to see a lot of new products and new products. And in response to just what I began to learn over time and for anybody that's listening to this,
it's been around supplements for a long time.
There's a lot of hype and a lot of promise with supplements,
but oftentimes the delivery and the real substance and the real science is pretty modest by comparison.
And particularly when you consider that most supplements that we have access to are really isolates or synthetics and they're not quite what they seem like.
They can be expensive and they can have fancy labels,
but most of the time it's really not delivering to the public what they want.
And so Touchstone is really sort of rooted in making sure things are really transparent when they see the labels,
making sure we're using whole fruits and vegetables and things of that kind.
So we've got some history there and we can always explore that deeper at a later time.
I don't want to wear everybody out on that,
but I've got a little short presentation.
Let me pull it up here.
If you guys know nothing about this,
so Touchstone has a lot of other products and I'm going to be exploring.
It's amazing.
I'm green smoothie girl for 15 years now and I don't sell a green drink.
I'm just so picky about them,
but they actually have 100% organic green drink with like 40,
I think 40 really,
really good ingredients.
It's not like a bunch of garbage that's green washed with a little pinch of stuff in it.
So I'm probably going to go in bigger with them on this now that I have a track record with them and I trust them.
You can do a presentation with Eddie and he's not going to embarrass you like a lot of these do.
But I just want to say that it's a $5 bottle of zeolite that you can offer.
It's $5 and free shipping.
So if I didn't mention that,
that's the thing that is such a killer deal that it's just a no brainer.
But they also have an opportunity.
I'm sure he'll get into it and I don't know if he'll touch on so many other products,
but
they also have a deal that's evergreen,
which is good because they understand our business model that they have the one time thing that there's the urgency and it's a $5 bottle.
You got 48 hours left on it,
which is really fit so that I can do it that way on social media maybe once a year.
He won't do that for all of you guys.
He'll only do it for you if you have a certain commitment level that you'll make to your promotion for him to even do the $5 deal.
But
he will give you an evergreen deal that gives your customer $50 off their first bottle of zeolite,
which makes it like $13 and change.
So that's a fantastic introductory offer that gets them on auto ship.
That's a good explanation.
Thank you.
Just to give you a general idea to what Robin was saying,
we've worked hard to marry the attributes of affiliate marketing,
digital marketing with what you might think of in terms of direct sales or multi-level marketing
in that relationships can really matter in those environments and they can deepen and strengthen people's commitments to the products.
And so we're trying to walk that line where we're taking the best of both worlds and incorporating it here.
And to date, which is 10 plus years now,
that's turned out to be the case.
If you visit the website,
there's 10 plus thousand,
five star reviews, triple A rating.
And essentially what's happened here is we've developed a community.
We do work with a lot of affiliates.
We have the direct sales side of it,
but that is not sort of a dominant component of who and what we are.
It's just a part of who and what we are.
Our current footprint is some 60 countries.
So we actually have a warehouse in the UK.
We service the UK,
the European Union, really almost all parts of Europe.
We service Australia, New Zealand,
Japan, Thailand, Hong Kong.
So we've got a really strong footprint in Asia as well.
And of course, Canada, the United States.
And so it's been a wide reaching effort.
We do things like offer on our Purebody product,
which is sort of the crux of what the main offer is,
sort of that tip of the arrow.
We can actually offer that with free shipping to Australia,
New Zealand,
UK, just a number of countries.
So we're really trying to make sure that we have gotten rid of as much friction as possible.
And in fact, I think you'll notice that,
for example, even on the checkout for consumers,
we've paid close attention to
the ease of say something like Shopify,
right?
Which we know consumers have a great deal of experience with and consistency.
So we've really tried to marry those features.
And I think that's what's helped us build this community that we have.
Our focus, right,
and sort of what defines us is pure transparency, clean products,
plant-based and USDA certified,
organic in almost every place that it can.
There's a few ingredients that are organic.
But they don't have the USDA certification yet,
but that's coming.
So that's sort of the crux to what we do.
And if I had to give you a quick summary of the product line,
of course, you can go to thegoodinside.com and learn more about the product line.
We break it down into sort of three areas.
The first is detox.
And detox is really the pillar for us.
We think it's difficult for people to really take in nutrition at its fullest level or build their body through exercise.
Or stretching or yoga or all these kinds of things without paying attention as well to
detox.
And detox here is something more than cleanse,
right?
We can't appreciate cleansed diets and cleanse products and things of that nature.
But we're also concerned about heavy metals,
volatile organics, other environmental pollutants,
PFAS, basically forever chemicals.
Every day in consumer goods around the world,
and 99.9% of those have never been studied for any kind of short or long-term impact.
And I'm not just talking about how it might impact us from a DNA standpoint,
how it might stress DNA cell replication,
things of that kind,
or even interfere with the function of telomeres.
But just also from an acute standpoint,
what happens with exposures when people are dealing with chronic acute issues.
Even vulnerabilities to cardiovascular disease,
diabetes, risk of cancer, asthma, all these kinds of things.
And so we really believe that paying attention to detox is important.
The lead component of that for us is a zeolite product.
We are specialists and experts with zeolites,
probably as much or more so than anybody in the marketplace.
Both David and I have a history with zeolites that dates back to 2005.
We actually work with naturally mined zeolite,
clinoptilolite, that we mine here in the United States,
incredibly pristine environment.
In fact, out of the ground,
the product is already Prop 65 compliant to sort of give you an idea.
And we can get into these details as is appropriate for the various audiences that you're speaking to.
We're well versed on the subject matter.
What's important to us,
and I think a distinctive quality, is one, we
exclusively work with the natural product.
That's critical to us because the grass status that zeolite enjoys is really based on the naturally mined product.
And so clinoptilolite would be the proper description for the naturally mined products,
a sheet-like zeolite that's been used by humans for thousands of years.
Initially, people didn't really recognize it.
It was a clading societies were getting clinoptilolite,
not necessarily realizing it.
When they were fighting dysentery,
you know,
hundreds,
thousands of years ago.
But it's evolved.
And here's what we know that's critical.
If you don't know zeolites,
it's a natural mineral,
naturally occurring mineral.
In our case, we do not do work with the lab-borne products or synthetics.
We do not do the gut.
And that's just not where the safety data exists.
And so that's why we've made the decision that we've made.
But zeolites have a natural negative charge,
sort of native to the mineral.
If you looked at them under a microscope,
we have some incredible photos under a microscope on our site,
but they have cages in them.
So think of something that looks a little bit like Swiss cheese,
except in this case,
those cages have a negative charge.
And so when the zeolite goes in the body,
its function is based upon proximity.
So it's circulating through the body,
moving in and out of cells as it comes into contact with a proximity to volatile organics,
heavy metals, things of this kind that have a positive charge.
And the good news is cadmium lead,
mercury, aluminum, all these things that you're concerned about can damage your DNA,
neurotoxic,
can create challenges with weight control,
hormonal control,
mood,
all these things,
they have a positive charge.
And so in simple terms,
the zeolite will bind with these positively charged particulates you don't want in your body.
And that binding, it's almost like the north end and the south end of a magnet when they come together,
right?
That bind takes place.
And because your body has no natural receptor sites for zeolites,
it'll process out of your body and,
you know, assuming normal renal function,
probably about a four to six hour period of time.
And so it's really a best of all worlds in terms of being able to use something
systemically to support the body's natural or native processes for elimination and detoxification without those side effects.
At this point, we've worked with tens of thousands of consumers all over the globe.
And outside of on occasion,
someone needing a suggestion to drink a little more water,
there's really no side effects to point to.
And in fact, the products enjoy an incredible amount of safety history because there's no
contraindications from a regulatory standpoint,
not the US, not in Europe,
not throughout Asia.
So it's really from a business standpoint,
from a safety standpoint,
all these kinds of things.
It's just a terrific product to work with.
Of course,
what we've discovered is whether it's attributes of brain fog.
And I realize that's not a
medical term, but people talk about it all the time.
Energy levels,
increased abilities to control weight.
There's just so many attributes.
Of course, we can dive as deep as you want to into those issues.
From our standpoint, it's more than just mining a good clinoptilolite.
There's more to it than that.
We have a proprietary process where we prep the cage using natural minerals,
calcium and some magnesium so that it is much more prepped and ready to engage in ionic exchange with these toxins in the body.
Think of something that works maybe a lot like you think of an antioxidant,
right, where it gives up an electron.
To neutralize a free radical.
Very much how this works in this case here,
except it's a bound toxin now that will evacuate out of the body.
So we have a proprietary process to prep the cages that, to my knowledge,
you're not going to find in the rest of the industry.
And then we also believe that size and science type and things like this is really critical.
And so we size it so that we've got a nano sized product for a full body cellular detox.
And then we've got a product that's slightly bigger for the gut because it needs to be a little bit bigger so it doesn't get outside of the gut.
Principally, some particles will.
So we focus on sort of both places.
But the one we're going to talk about here,
you see it on the screen,
is the Pure Body Extra.
Very, very simple product.
It retails.
And at retail, we sell tens of thousands of bottles on a monthly basis.
It retails for $79.95.
And David will get into the details.
But as Robin was telling you,
we will make it available to someone for $5 as an introduction if they agree to a subscription service,
which they can cancel or change at any time.
And that subscription gives them the next best possible price,
which is $63.83.
Been very successful.
But David will walk you through those numbers.
If they don't want that,
they can still enjoy the product at retail.
They can still enjoy what the consumer is,
and then they need to have some choices.
Of course, we have Build, which is our superfood category,
which Robin was speaking about,
our Super Green Juice and other products in that category,
USD certified organic, all those kinds of things.
We can get into that at a later time when there's interest.
One thing to realize is that we can work with people on a full 12 month calendar cycle of offers.
So it's not just that it starts or is only about the Pure Body Extra.
We can work with them on our superfood products.
Of course, balance for us means CBD.
We can work with them on our CBD line,
which I don't think is reflected on the slide here,
but that's now a USDA certified line.
It was always organic,
but certification during this past year with the pandemic was a little slowed.
So we are now in the process of fulfilling all that.
So that's really the idea for us is that detox,
build, balance, and we find that consumers find that pretty easy to understand.
The next step to business is this,
number one,
customers.
So customer service is critical to us,
and I think you'll find that reflected in the reviews about how we treat the customers.
They're going to be able to get somebody on the phone.
They're going to be able to chat with some off the website.
They're going to be able to use email to communicate.
We're highly responsive with a highly competent staff.
Having grown up in this industry of direct sales and working with consumers on consumer goods,
I'm sensitive that the
principal function of the organization after it's delivering the best products possible is customer service.
So for you and for us,
we want these folks to have the best experience possible.
That even means that
should they purchase a product,
it not fulfill their vision,
that even that unwinding process,
whether it's canceling their subscription or a return or whatever it has to be,
we want that to be a five-star process.
So that's the key aspect of this because while the timing might not have been right the first time somebody met us,
there's always a chance for the future.
And so it's really critical to us and we pay a lot of attention.
So customers are really the key driver in our enterprise and our long-term customer value numbers are incredibly high.
And so we have a deep belief in helping you with that retention,
which obviously creates that residual income that you're looking for.
The category you would fall into with us is affiliates.
And so affiliates have no financial obligation to us and it does not cost them anything to become an affiliate.
So Robin has that relationship with us and there was no financial obligation on her part or her team's part or any expense whatsoever.
They're simply affiliates.
And if they get excited about the products,
choose to share them,
then we're going to revenue share.
And that's just plain and simple how we try to keep it.
And that's a big part of our business portfolio.
And then finally, the VBO, that stands for visionary business owners.
Those are individuals that have decided they want to build a network or a team.
If anybody wants to discuss those details,
happy to do that.
There are all types of rewards that come from that,
but we realize that's not for everybody.
And so we make these various options available.
And so VBO is our intense focus on automated marketing systems.
It is what we do every day.
David, that you see there on the screen,
this is a lot of what David does every day.
We're data junkies looking at the numbers and the heat maps.
And we've got a pretty impressive team of people from an IT standpoint behind us.
We do all of our own work in that regard.
So the design, the tracking, the fulfillment, all the things you see is coming in house.
And that starts with a website that we think is user friendly.
We're very informative.
We use our social media platforms and other places to share information,
to build awareness with consumers that we believe is important for causing them to be sticky.
And for staying with us,
we nurture them.
We've got automated email campaigns.
Once somebody gets involved,
they'll be tagged based upon their interaction with us,
either as a prospect or a customer or specific purchase.
And so we'll utilize targeted emails with social proof,
newsletter,
blogs, and so on. We'll use our blog post.
Of course, they can opt out at any point,
but we use those things to continue to build relationships with people.
That causes your commissions and your customers to stay sustained in the enterprise.
Of course, if you brought them to us,
you're paid on that activity forever.
And then we're always using special offers,
win back campaigns and other things to keep things going.
So there's more to it than that quick explanation,
but that'll give you some idea.
And let me just invite David.
David, you may be able to come up with a quick explanation.
Maybe unmute yourself and David can give you the next two slides,
a little more detail on the $5 campaign that Robin was referencing.
Thank you, Eddie.
I appreciate that.
Hi, everybody.
Just to give you a quick background about me.
So I've known Eddie probably for over 20 years now and joined Touchstone back in 2011.
And right when it was launching,
I actually joined before the company had a name.
And so Eddie and I have worked very closely over the last 10 years or so.
And in my current role at Touchstone,
I'm actually the COO.
So I oversee all of our supply chain, our logistics,
our technology platforms, our global shipping.
Really, all of the things that get the
product from us to you,
to your doorstep is really what I'm sort of overseeing here at Touchstone.
But because I also have a background in digital marketing,
I've taken a pretty significant interest in the digital marketing portion of Touchstone, including,
as Eddie mentioned, these automated marketing systems that we have.
And in late 2019,
we put together a campaign that we really thought would succeed,
which we now call the $5 PureBody Extra campaign.
That's the slide that you see here on the screen.
And what this has done is this has opened up the opportunity for potential customers to try one of our leading zeolite products,
the PureBody Extra, without really having any risk.
So we've removed the financial risk and we've removed the shipping cost risk.
And what we're doing is we're offering this product to customers for $5 for their first bottle.
And that actually includes free shipping throughout the US,
the UK, Australia, New Zealand, and actually Canada.
And the benefit of this is that the customer gets to try this product.
It's really,
if you are a person that is interested in detoxing,
this is a great product for you to have on hand,
but also it's a way for you to test the waters
without jumping in head first.
And so over the last year and a half or so,
we've really tested out this campaign,
made critical optimizations,
increased the ability for conversion rates to improve,
and it's just taken off.
It's been a really successful campaign.
We've worked with Robin fairly closely on this campaign as well.
And, you know, we've worked with a number of great influencers on it.
And it's, it's been great for customers and it's been great for the influencers.
And this is really a campaign that,
you know, it's great for people who,
who have certain levels of engagement with their audience.
But before we dive into what that means,
I just want to give you a quick overview.
The campaign runs for seven days.
It's not an evergreen campaign.
We actually have to schedule it.
It runs from a Monday through a Sunday evening.
And it includes a series of emails that go out to your audience.
And it also includes an article that is hosted on your blog.
And all of these assets we provide to you,
you can feel free to make edits and changes as you see fit to them so that they fit your voice.
And we work with you directly on that and provide you all of the support that you need with that.
The campaign structure really is fairly simple.
If you are a blogger with an email list,
then essentially the emails go out.
They start by pointing to an article all about zeolite and the importance of zeolite and what it does leading into the offer.
And then from that article,
it then points people to a sales page,
which is hosted on the touchstone as well. And that sales page is customized to you and that campaign.
And so,
um, at that point, it goes into really product specific details about pure body extra.
And from that page,
they then can claim their $5 bottle.
And what we do with this is we actually limit the number of bottles that we have in reserve for customers.
And we actually limit the number of bottles that we have in reserve for customers.
And the importance of that is we make sure that we have enough inventory set aside that we've promised to the influencer,
but it also lets the customers know that this is not just a free for all open-ended opportunity.
It's really,
the thing about it is it's a really big investment from touchstone's perspective.
And we just want to make sure that people aren't taking it for granted.
And so it's,
you know, it really, for people that are serious about detoxing,
or they get right in and they want to,
they want to reserve their bottle.
So anyway, and then if you're a,
you, if you're on YouTube,
you have YouTube subscribers.
The pathway is very similar.
Oftentimes,
um, YouTube, uh, channels will host a one-on-one interview with Eddie talking about zeolites leading into the benefits of them and then leading into pure body extra.
And then the campaign and then pointing people directly to our sales page.
So they bypass that article.
They go directly to the sales page and on the screen.
Now you can see a screenshot of just a portion of that sales page.
It goes on and on and on,
uh, quite a bit and gives a lot of great information.
Um, but as you can tell,
right in the upper right-hand side,
there's a big orange button that they can click, um,
to claim their bottle.
Um,
the, um,
the other thing about the campaign is that we handle all of the follow-up communication.
Um, and we have a campaign that goes out to them to try to help them understand the benefits
and see if they're,
if they are interested in finishing their, their checkout.
We also help them understand our other products that they may be interested in that can also
help with detox or other similar concerns that they might have.
And then, you know, if they decide down the road that they want to put a pause on their
campaigns, we try to help them,
um, understand kind of what the benefits are to coming back and maybe making some additional offers to them so that all of these customers that you refer that are tagged to you,
we really try to help nurture that relationship.
And it's all automated on the backend.
Um, so it doesn't really require any more input on your,
from, from, from your perspective, it's kind of on our shoulders at that point.
The caveat being with this campaign,
because it is so
manual and intense from a staffing standpoint at touchdown,
we do have some minimum requirements for the campaign.
Um, one, you have to have at least a minimum of 15
,000 people on your email list.
We find that that based on the conversion rates that we see at 15
,000 is kind of the number that will get enough fraction for you to be happy.
And it definitely, um, is better for you if the conversions are there and you have to have,
you have to have an audience of that size to,
to get there with email,
just based on the fact that open rates and click through rates and things on emails and very drastically depending on the engagement,
um, on with YouTube, um, that number is slightly smaller because we do tend to see engagement rates are higher with YouTube and other similar type video channels.
Um, but we like to see a minimum of 5
,000 subscribers for that.
Um, just to, that really just kind of gets you over that hurdle where you have enough of an audience,
uh, that you'll be happy with,
with the engagement on the campaign.
Um, the other sort of caveat is that, um,
before the campaign gets scheduled,
um, we have a certain number of slots,
uh, throughout the month that are designated for this campaign.
And so you, in order to be on the schedule,
you have to be pre-approved,
which means that you have to talk to me directly.
Uh, about things and making sure that,
um, that answer, I am able to answer all your questions and,
and that we get you all the assets and that I,
I'm really there with you.
Um,
and you have full access to me in order to help you,
you know, really maximize your ROI on this campaign.
Um,
so the, the easiest way to get in touch,
if you're interested in this is to email me via the email on the screen,
the affiliates at the goodinside.com.
So if you, if you just go to affiliates at the goodinside.com,
that email goes to my team and,
um, I can set up a call with you and we can go through all the details.
The last thing I want to mention on here is,
um, we have some benchmarks that,
that we've identified as Eddie mentioned, we're,
uh, we're really, um,
we're really, we're really interested in data and we look at data,
heat maps, click maps,
scroll maps, um, all of our analytics.
And we really are very focused on measuring data.
And what we see is,
um, as benchmarks, just to give you kind of an example of how things operate.
If you,
if someone hits our
sales page that we have set up for you for the campaign,
which is the page that you,
the screenshot that you see,
see about a 20% conversion rate from that,
um,
which, which means that some people are higher,
some people are slightly lower,
but on average 20%.
Um,
additionally,
we see that a 60 to 70% retention rate for subscriptions.
Um, that number, uh, really what that tells us is that the offer is very,
is, is what we call sticky,
which means that customers really liked the product.
They like to continue on the product.
And so we're seeing a lot of continuation with these subscriptions,
even though they can
cancel at any time
and really be a email chats with our support team,
uh, calling or supporting,
going onto their web,
onto their profile and their customer dashboard and clicking cancel.
They can do it very easily.
There's, there are no hurdles to canceling,
but we're seeing that people like to stay on the subscriptions.
And the last thing I'd like to say about that is one of the things that we find that's really interesting with this campaign is that we have a lot of customers
that come in that are really interested in trying to pure body extra and go to try it.
They like it.
And then they're interested in exploring other products.
And as the person who has referred them to us, um,
and he will go into commissions,
I think in a moment,
but you will get,
you will get commission on everything that they,
they purchase, um, which means that they could come in and try to
everybody extra and decide that they want to,
they want to switch instead of using pure body extra,
they want to use,
you know, soup.
They want to take super green juice.
Um,
and that's okay.
Um, that's great.
If they'd like to make that switch,
you still get paid on all of that.
Um, and so that's kind of the basis of the campaign.
It's, it's fairly straightforward.
It's reason that we
find that it works so well is that it is really just a great offer.
There are not, there's nothing hidden.
There's, we're completely transparent about,
um, that we're, we want you to try this product.
You have to be up.
You have to try it on an auto ship.
You can cancel.
It's no problem.
And one of the things I want to mention here is that even if you tell people that they can cancel at any time,
that does not hurt conversion rates.
It just shows them for,
in fact, it improves it because it just shows how transparent we are
and removing any hurdles from someone trying this product.
Um, and so feel free to send an email affiliates at the good inside.com.
Let me know if,
if you're interested, just give, you know, in that email, just kind of a little bit of background about what,
what you have, what do you have in terms of like your blog or your email list or your,
your video channel, YouTube channel.
So we have an understanding and I'll jump on a call with you and we can discuss further.
So, um, at that point, this might hand it back to Eddie,
but appreciate your time.
Thank you, David.
I just realized in my slide deck here,
I don't have the commissions broken down.
So let me just give you just a real quick overview because we're in so many
countries and we are dealing with,
um, various currencies, right?
That do have some fluctuation.
All the products essentially have an assignment of points.
So for example,
the PureBody Extra has an assignment of 51 points no matter what country you're
in and what currency is being used.
And so here's just a real simple way to think about it.
Once the subscription launches.
So for the first month on the $5 product,
of course that is,
does not have commissions associated with it,
right?
Because that's just already an upside down transaction.
So the commission opportunity is either because they buy other things after having taken the $5 offer,
which is quite common, or,
uh, the commission file is just,
it follows when they get that first subscription,
it creates a $51 point value for you and you make 25%.
And that 25% endures for the first 90 days of the life of the customer.
And then it moves to what we call advanced referrals,
which essentially settles out to be 15%.
There are other financial opportunities along the way.
Robin mentioned that we have a multi-level marketing pay plan.
You don't have to pay attention to that,
but you certainly qualify,
uh, for those commissions and bonuses.
So as you're moving along,
should the business you have natively qualify for what we refer to as a rank advancement bonus,
you'll earn that bonus.
Uh, or any other attribute that's normally a part of our plan.
You may not be working towards that or understand all the details of it.
That doesn't matter.
It's just built into the program.
And so that multi-level marketing payout platform is the fundamental platform that we use.
And the customers of course are there for you for a lifetime,
and you don't have any obligations to PV or any of those,
uh, kinds of things.
Should you choose, uh, to engage, um, with that side of our plan,
of course you have the ability to enhance those commissions and target those bonuses,
but it's going to natively happen,
uh, based upon, uh, the size of your business.
And if you referred another influencer to us, which we welcome,
Robin would welcome,
uh, that creates a second level payout,
right?
Just like you think of in multi-level in this case,
that's a 10% commission during that referral period.
So it's, it's very lucrative and we have
numerous affiliates that are earning six
figures, uh, with us, uh, just in the past year.
Right?
So depending upon size of audience,
your reach level of engagement,
your enthusiasm, uh, there's a heck of an opportunity here.
If, uh, if that's important to you in that regard on top of the,
uh, fundamental campaign associated with the $5 campaign,
uh, if your business size isn't such that that's really appropriate for you,
we do have a $50 off campaign.
I don't know what our fancy name is, David, but,
uh, basically a person can receive $50 off of our best subscription price,
which is $63.83.
So essentially they can get the product for $13.83 as a,
uh, new introductory, uh, transaction.
So not quite as good as the $5,
but a very, very financially successful campaign.
Uh, we can do that through an app.
That's probably the most convenient way that people do it is when you become a part of the company who provides you with the app for free,
uh, with all types of marketing tools from videos to PDFs to things like that,
but also offer pages or discounts on our PureBody extra product.
So a terrific support in that regard.
Uh, the real key here,
and this has been a real backbone for the individual building of the business and development of customers is our $50,
uh, gift card campaign.
As,
as you would get involved,
we can tell you how to earn those and get those basically stuffed into your background.
We can tell you how to earn those and get those basically stuffed into your background.
So in that relationship,
we'd like to continue to earn your trust and confidence so that you're interested in promoting our products,
not just one time.
Uh, the overall compensation program that's associated with the multi-level marketing plan has nine different levels of pay,
uh, from referring customers to referring other affiliates.
There's a residual payout,
all kinds of bonuses.
And anytime somebody needs a greater understanding,
we've got videos on our website,
PDFs, and of course we're available for, uh, conversations.
That's really who we are.
And I want to all be,
uh, shy, uh, about inviting you to join us.
We've worked real hard to make sure it's a profitable experience for you,
but also a very pleasant one and doing good things in terms of products that have an impact on people's lives,
but are also friendly from an eco standpoint,
uh, packaging, for example,
material we use inside the box can all be planted and composted in the soil.
So,
Robin, I'm going to stop sharing and go back to you to see if you have any additional questions that we might answer.
There she is.
Anybody who has a question,
cause I think like this raise,
raise your hand thing,
I don't know how to do this.
I bet you guys,
I bet David knows how to do this better than I do,
but if anybody has any questions,
they can raise their hand or,
oh, there's a chat or you just put your
thing in chat.
Why do I, why is what's going on on the screen different?
Like it's like behind.
Do I look weird to you guys?
Am I?
Look okay from our standpoint.
Yeah,
you look great.
Okay.
Cause I'm like my hands move after I actually move them anyway.
So,
um, I just want to point out that a lot of why I wanted to do this besides to introduce this opportunity to some of my colleagues who like me are thinking differently than they used to about what opportunities to pursue in the post March,
2020 world.
Cause it's not like,
it doesn't look like we're going back to anything even close to normal.
Right?
So,
in addition to that,
I wanted to do this so that I could tell you,
Hey, I did it wrong.
Five months ago.
And I just focused on this $5 deal.
And what I should have done and what I'm going to do this next time
is that I'm going to talk to people about how you didn't get all this toxic exposure and you didn't build up all these heavy metals in your tissues and organs overnight or in a month.
And so it's not realistic with what it,
this is a gentle process.
This is a gradual process.
But we want the,
you know, you can, you guys can do a webinar or you can just send out an email about it or however you're going to do it.
Right.
But I'm suggesting you might want to consider doing a webinar and we would consider for those of you with bigger lists,
I would consider donating my team's time to running a webinar for you.
Like we have done for most of you on Air Doctor,
Influenza,
et cetera.
We've, we've already done that for probably everyone listening to this.
So I would consider doing that.
It's a, it's a bit of an experiment.
I don't think they have approached it this way.
Usually we don't do webinars unless it's an expensive product.
Right?
Like you guys have all made a lot of money selling our,
our saunas probably most,
if not all of you on here.
I mean, it's the most lucrative thing that Tom O'Brien's done the last two years.
It's the most lucrative thing that Ryan Stern angle's done not only the last two years, but ever.
And why did we do that?
Because it's a $4,000 product.
And
I wish to think about like,
well, why would we do a webinar when it's a $5 product?
And I can just send an email and people will sign up.
And, and the reason I'm
talking to you guys about this is that I wish that I had really focused when I did a Facebook live
with Eddie.
Like we didn't just like pull out all the stops on our promotion and we
still crushed it.
And every month we make more money,
which is why I'm going all in with this company.
But I wish I would have like understood or had the lights come on that I need to focus on the auto ship,
not like, Hey, stay on auto ship guys.
But rather it is a process to bring down the level of heavy metals in your blood,
organs, tissues.
And it takes a while.
Like, and you drip on people about it.
I mean, some of you guys know that I was on a 450 city speaking tour for six years.
And I did a tour of the auto ship.
And I did so much experimentation.
I mean, it's very measurable.
And the one thing that I can remember the most is that we found that if I mentioned something once,
cause we would sell at the back of the room and we would sell, you know,
five, 10, $15,000 worth of product at the back of the room and every single city.
So twice a month,
and here I am,
this single mom leaving my kids at home twice a month,
I would go out and I would hit four cities that are within close proximity of each other.
Right?
So I might do like St.
George, Utah and Las Vegas and
Reno or Sacramento or something like that.
Like that might be a speaking tour.
And I found that if I mentioned it once during the lecture,
we would sell a few, not very many.
If I mentioned it twice,
we would like
5X the number that
we sold.
And then if I mentioned it three times,
and it was pretty strategic,
right?
Like I mentioned it a little bit the first time,
I mentioned it a little bit the second time,
but I go into a little bit more detail or kind of go a different direction with it.
And then I mentioned that product a third time,
especially at the end.
That is magic.
It's magic.
You talk about it three times.
So I suggest that you do a webinar.
You're going to do a webinar.
And like I said,
we'll be happy to help you with the webinar.
We're going to do a webinar in June with Eddie.
And, you know, Erin Elizabeth is the one who introduced this whole thing to me.
And she was like,
well, don't do your thing until I promote.
You guys, I don't care.
Go ahead.
Go in front of me.
I don't care.
I can do this thing.
And it was today at 1 p.m.
So I had to scramble.
And sorry for those of you that got a text from me that we were doing this 15 minutes before it happened or in some cases five minutes before it happened.
And by the way,
I don't know if she's referring to you,
David, or Eddie, but one of my colleagues said he's so cute.
So you're welcome.
I don't know if she's referring to you,
but I'm going to go ahead and do a webinar. I'm not referring to both of you,
but you're both very cute, apparently. We'll do a webinar with you.
And probably Green Smoothie Girl kind of gets it down to a science,
and we do a webinar,
and we just put your intro and outro on it so that it's just super automated for everyone involved.
But we could end up just doing like a maybe just I interview Eddie,
and then we put your intro and outro on the back.
If this works well,
we will do that for you guys.
Because that will save Eddie time,
right? Because we're dealing with CEOs of companies like Eddie Hurst,
super busy, David's super busy,
I'm super busy.
So we may do it like that,
like you guys have seen us do.
You've participated in already when it comes to Air Doctor,
when it comes to Saunas.
We had a water partner for a long time.
And then at the end,
drive it home.
And you might think,
oh, I'm being repetitive.
No, I beg you to let go of that thought.
Think about how much you retain.
You guys have seen the statistics.
When you hear someone talk for an hour,
if you were really listening carefully and you're a really high IQ person,
you might retain 10% of what you heard,
but probably more like 2%.
Probably more like 2%.
So if that's true,
how bad is it really if you mention something,
especially if you do it a different way each time?
Three times.
Okay, so I'm hitting this hard because this is what I did wrong.
And we still did
really well.
Because the thing is,
we did really well with getting people to get the $5 bottle.
But a third of them dropped off,
and I was bummed about it.
I was bummed about it because the guy
who sponsored me above Aaron,
so Larry Cook, some of you may know him.
He's his big anti-vaxxer
and a friend of mine.
And he at least tried to explain to me how to do it right,
but I just didn't really
get it.
I didn't do it right.
He had told me how many would fall off.
And in my case,
more than that fell off.
And that was my deficit in marketing.
So I just wanted to say that I think that the webinar
will be a great opportunity to keep dripping about that.
It's not that you repeat word for word the same thing,
but three different times you talk about the concept of,
and say like, hey,
one bottle of zeolite gets you started.
And it's really, really cool they're giving you $50 off
or whatever.
And so just to be clear,
just to say this again,
you can do if Eddie lets you,
but he lets us like once or twice a year do a $5 bottle.
Like I said, it's a pack of gum.
You can do the $5,
I believe it's even free shipping.
And of course, you guys, they're losing money on this.
Of course they are.
And they're just banking on the fact that most of the people who buy their loss leader are going to stay on auto-ship.
And that makes you the money and it makes them the money.
I don't think anybody makes any money on the $5 bottle.
But it gets you a customer.
It's that tripwire that gets you the customer.
We've all been to the internet marketing conferences.
We know the lead magnet and the tripwire and the core offer.
So
that's what we're going for is remember,
just keep your eye on the prize,
which is not just to get people to buy a $5 bottle.
And Erin really hits it hard with the glass bottle.
Okay.
So talk about leaching from plastic and that this isn't a glass bottle because I have been selling zeolite for years and it's in a plastic bottle.
And so I had to explain to my audience why I switched brands.
And some of you were like,
oh, I already sell a zeolite.
Well, great.
Is it organic?
Because Touchstones is.
Is it in a glass bottle?
So it's not leaching plastics into the product that they're actually ingesting.
Okay.
We're trying to get rid of heavy metals.
We're not trying to replace our heavy metals with plastics.
Right.
So anyway, these are my thoughts,
how you guys can really just crush it.
And I'll let you guys take it from here and sign up if you want to.
But I think, you know, we know that anything that's on auto-ship and people who need the product month after month after month for a long time,
it's really the Holy Grail.
We all know that.
And so, and there aren't very many companies whose products usually were like driving traffic into a thing where we get one sale out of it.
And then the next month we got to start all over again, creating income.
And so I really think this is a thing where you,
your name is associated with,
well, she really likes zeolite.
And maybe they don't buy it when they see you talking about it the first time.
But the second time she's like,
oh, she's still talking about this zeolite.
I mean, I can't even count how many times I've seen her.
I've, when I'm following an influencer,
I see them talk about it like seven times before I buy.
You guys already know this.
I'm just telling you stuff you already know.
But we're just applying it to this.
So, okay.
I won't carry on and on.
But anyways,
you guys know how to reach me.
And you can connect with David and he'll get you off and running.
My staff's had a really good experience working with them.
And do a webinar or don't do a webinar.
But when you do,
if you do it right away,
you might be the first one to do it.
But I suggest that the top of the webinar, isn't zeolite.
The topic of the webinar is how to bring your heavy metals toxic load down.
And people care about that.
And you know what?
Right now,
like over half of the people you know
are vaccinating themselves with an experimental medical product.
And I'm being asked every day,
I detox my adult child who did this.
How can I, whatever.
And I could tell them my 26-day detox,
but most people won't do that.
But anyone can put some drops under their tongue.
And I'll tell you,
Aaron takes pictures of herself kissing the bottle.
I mean, she's more dramatic than most of us.
But take some pictures of yourself with the product.
It's really powerful for your customers.
So those are my tips.
I'm really junior league in my promoting of this product myself.
And I'm going to see what deal they'll give me for the green juice because we're wide open.
We don't have one.
We did years ago and long story,
but we don't have that
partner to white label for anymore.
So anyways, you guys are awesome.
Thank you so much for taking some time.
I know how slammed you are Eddie.
But any of you still on and or who are watching the replay of this get signed up and let green smoothie girl know how my organization can help you.
Take care everyone.
Thank you, Robin.
Thank you, everyone.
Thank you.
Bye bye.
Sinclair