Our beautiful template for infinite variety of greens and superfoods in your smoothies— print this and eliminate the need for recipes!

get it now for free!


By Robyn Openshaw, MSW | Nov 07, 2012

Don’t get me wrong. I’m not “for” breast cancer.I’m just home from a 10-city tour starting in Columbus, OH and ending in Washington, D.C.

In New York City, we stayed two days, and both mornings I ran in Central Park, from my Times Square hotel. I found myself caught up in a huge throng of thousands of people.

Given the fact that most of the marchers wore pink, it took me only seconds to recognize them as people unwittingly caught up, emotionally, in one of the most successful and most insidious marketing campaigns in history: the Pink Ribbon Cult. You’re offended already, aren’t you? Do the pink ribbons everywhere make warm fuzzies wash over you? They represent our hope that the drug companies will “cure” breast cancer.

The industry of cancer has every element of genius, and regardless of my recoil from their agenda, I have to admire the marketing prowess. Like a cult, they have created a created a tight-knit community around a common false dogma. The Pink Ribbon campaign, on Sunday Oct. 21, got thousands of dollars out of the pockets of New Yorkers. By my estimate 90 percent of them people of color, many of them very poor and working class. Those thousands of dollars now line the obscenely fat pockets of the Big Pharma machine.

The false dogma is that breast cancer is an ungodly thing we have no power over, and that only huge companies who produce drugs can give us a “cure” and hope that tomorrow 1 in 3 women won’t get the cancer.

The next day, as Kristin and I ran towards Central Park again on 7th Avenue, she pointed out the Pink Ribbon mammogram vans driving into the city. That’s where the big lie begins. Let’s start there on our own breast-cancer awareness (metaphorical) walk.

As radiography became more sophisticated, tiny clusters of aberrant cells could be detected.

Keep in mind that in Europe, studies show that women who do NOTHING about their cancer do better than women who have chemo and radiation. One of the biggest lies told by the cancer industry, in recent years, is that our rates of breast cancer survival have increased. In fact, we are simply finding women who have Stage 0 or Stage 1 cancer (which likely would not make them ill for 20 years or more!). We then subject them to cutting off their breasts, or burning gamma rays that continue to burn and burn and burn, causing high likelihood of secondary cancers. We may put them through chemotherapy that puts heavy metals and deadly toxins throughout body systems for life.I wrote last summer about Anne, a tennis opponent I had who, in her early 40’s, discovered a Stage 0 breast cancer and was scheduled for mastectomy the following week. I saw one of her teammates three months later who told me that Anne still wasn’t able to stand up straight, and was struggling mightily.

The treatment is in direct violation of Hippocrates’ Oath: “First, Do No Harm.”

These are thoughts scrambling my brain as I run past the Pink Ribbon marchers. I find my run fueled by anger, rather than energy. I’m angry that elaborate marketing campaigns start with sending mammography vans into the inner cities to find the poor black women, in the name of saving their lives. (Medicaid and Medicare pay for mammography—but not nutrition counseling or any other prevention.)And then that same campaign puts them through gruesome treatment for even tiny clusters of cancer cells. Poor women are among the most unsuspecting, and the most compliant, cancer patients.Black women have the highest rates of cancer. They are being used, chewed up, and spit out by the cancer industry.

The drug companies send their paddy wagons into the inner cities because, from a marketing standpoint, it’s “shooting fish in a barrel.” You make billions on mammography, and with those tests, you feed billions more dollars into chemo and radiation treatments. After that, you create a giant market for more drugs to manage the horrible effects of nausea, “chemo brain,” diarrhea, neuropathy, and dozens of other common effects of the cancer treatments, many of them long-term.Last but not least, victims are highly likely to have secondary cancers within five years of administering chemo. Those, too, will require billions more in chemo and radiation, surgeries and hospitalization. Cancer treatment currently is completely unsustainable, with the average patient’s care costing hundreds of thousands, and many are $1 million or more. When the patient is dead, you can sell their relatives pink sweatshirts and car stickers at marches and rallies to fund more of the same. Plus the relatives are more likely to opt into the starting point of this campaign: mammography (or the PSA test for men), etc.

If you think I’m a crazy nutcase, go search how many books written by PhD’s, MD’s, and industry insiders are written on the politics of the pink ribbon campaign, on Amazon! Like I said, from a marketing standpoint, I have to stand back in awe and admiration. From the standpoint of a human being who hates to see suffering, I’m horrified. Astonished that America takes it sitting down.

If doctors are nice to us, we think they are good docs. Just because they are paternally compassionate, and answer our questions, doesn’t mean the treatment they offer is justified and evidence based. They have a virtually one-size-fits-all solution to All Problems Cancer. It’s called Standard of Care. It involves never stepping outside the dictates of managed care.

You will be offered chemicals, heavy metals, and burning rays. You will get lots of tests, and lots of nice doctors and nurses. You will NOT get any counseling about how a Nobel Prize winner discovered that sugar fuels cancer, and that cancer cannot live in an oxygenated environment. You’ll never hear about how the food you choose, and other inexpensive modalities that cannot be patented, can be part or all of the solution. (If your doc or nurse offered you this, they would likely be terminated. At at minimum, they would be mocked by their peers.)

You will never hear about 400 different plant-based herbs, or oils, or supplements, have been CLEARLY documented to kill cancer cells or in a variety of ways help the body non-toxically eliminate cancer.

Friday, how to interview your oncologist.

Posted in: Uncategorized

18 thoughts on “I ACCIDENTALLY WALK FOR BREAST CANCER, part 1 of 3”

Leave a Comment
  1. Jenny says:

    I can’t WAIT to read tomorrow’s post!!! Bring it on, Robyn!

  2. Frances says:

    Candid and honest, Robyn. Thanks for keeping us informed!!

  3. madeleine says:

    I am always stunned when a better/healthier/more efective alternate is suggested, and then shunned!

    Ignornce and emotions are powerful tools, causig painful and catastropic results.

    I am thankful people like you are out there speaking truth in spite of ‘the pink monster’. All my family members are big ‘pink monster (ribbon)’ people, exept for me. And yes, it does not go well fo me. But that is ok.

    Because there is better solution. 🙂
    Caan’t wait to read part 2!

  4. doreen says:

    I’m in complete agreement; thank you for your boldness and courage. Robyn, if it wasn’t for you educating us I never would of heard of Dr. Erin Leigh Connealy!! In 2008, I was diagnosed with 3rd stage NHL, did gerson, but gerson is very limited because there’s no follow up or help so you’re mostly on your own, actually gerson is good for a healthy lifestyle but you need more for cancer. The cancer showed it’s ugly head again, so i had a just had a consultation with Dr. Connealy (when you interviewed her i told myself if this cancer comes back i will go to her and the Oasis of Hope, in california), she was exactly what i was hoping for and then some!! I do plan on getting treatment there, working on raising funds and healing my whole body…of course my oncologist recommended immediate chemo; anyway too much to share; i’ll keep you posted. thank u, thank u .. doreen

  5. Kristi says:

    Can’t wait to hear tomorrow either. My son (he’s five) has been losing his hair. The doctors have no idea what’s going on. They think it’s some sort of autoimmune issue. He just had a biopsy to see what it is and we are waiting on results. Results so I can know what it is he has so then I can figure out what to do next. They want to put him on a drug that he takes for a YEAR that weakens his immune system. I’m confused and devastated. I just don’t get how killing your immune system helps when your immune system is already compromised somehow. Needless to say my husband and I do not plan to put him on that drug. So reading things like this helps inspire me to find another approach. Because if you can heal cancer with nutrition then surely I can help heal my little guy. Right?

  6. Sue says:

    Very few people are standing back to look at the whole cancer treatment picture. It is so barbaric and one-size-fits-all! The Pink Marketing phenomenon is so pervasive–from pink lidded yogurt to pink Kitchen Aid mixers, etc., etc.! If you buy something Pink you are helping the cause!! Not!! Thanks for your article, Robyn. You are a sane voice in the crowd!

  7. Kris says:

    Dear Robyn,

    At first I was interested in reading your post but as I read along, my interest became one of concern. Concern for the choice of words. Your words. I was going to put your blog on my pinterest health board but decided against it. Slandering doctors and nurses for providing a treatment for an illness as terrible as cancer isn’t the way to go. I agree with you, there are better alternative and natural healing remedies than the toxic chemical cocktails offered today. And you are right again, doctors won’t tell you that because 1: they are not taught that in med. school 2. they would not get colleague support and 3: they themselves are skeptical. Having said that, studies are being done and clinically backed up to support natural herbal, food, alternative therapies (such as acupuncture, EFT, Matrix Reimprinting, etc.) are valid and working. The problem is we (the public) are not educated to think that way and unfortunately, by writing such inflated angry comments, it doesn’t help get the “alternative” healing word a good rap.

    I appreciate your passion to health. I too am engineering my own path to perfect health but scare tactics don’t help. What does help is understanding and guidance as to where to get legitimate information. There is so much out there that when one finds a source he/she can trust they’ll stay with it and be encouraged to find their right path….Trust me on this one!

  8. Vern says:

    The pink yogurt kills me….high fructose corn syrup in a yogurt “supporting” breast cancer research. More like helping people to possibly get or keep cancer! It’s outrageous.

  9. mgm says:

    Kris – I applaud Robyn’s in your face tone. It’s EXACTLY what some people need. Just because it puts you off doesn’t mean it’s the wrong tone. We’ve had decades of the timid patient and it’s killing us, and causing lots of suffering on the way to dying. For some one who just got a diagnosis, or is asking tough questions on behalf of a family member, a little tough talk with your doctor might be just what you need – and they need to hear it. They are an almost impenetrable wall of status quo – sometimes you need a canon ball, not a soft knock on the door. And if the canon ball doesn’t work, get a different doctor. They aren’t gods, and they are killing people – they need to know we are figuring out that in many areas, the emperor has no clothes, even if they haven’t figured it out themselves, yet.

  10. Patti says:

    It would be great if you could provide links to all of the peer reviewed research papers that support your claims of doing nothing is better than something. I would genuinely be interested to know. As a woman who did years of research, your wrong in thinking all the money from the Susan G Komen foundation goes to “big pharma”. Universities benefit as well and I can tell you those professors, grad and undergrad students are not walking home with their pockets lined in gold. They do honest research with very little money.

    I have no doubt that diet could be a contributor to certain types of cancer but I haven’t seen much research on that either. I would sincerely like to see a link to those papers as well. And not circumstantial, this is what happened to me stories.

    It bothers me when people make claims without evidence. It’s as bad as what you’re saying the pink ribbon campaign does.

    You have definitely made me think though. I need to ask the questions before I contribute to anyone, who they support.

  11. Carola says:

    Kris & Patti! I applaud you for your courage to express your genuine thoughts and concerns that I am sure everyone else that reads this has. Please lets not forget that there is no black and white or right or wrong in all things. It is so easy to talk about how wrong the medical field is doing in regards to breast cancer when you have not being diagnosed yourself. It is way more complicated when you find yourself with a ton of decision to make(not all medical) in a very short period of time.
    I was diagnosed with stage 3 breast cancer a year ago. After being a vegan and subsequently a raw foodist for many years prior to my diagnosis, I was obviously SHOCKED at the news. Yes, bad things happen to good people! And obviously, cancer is more complicated than that or I never would have gotten it myself with the lifestyle I have! I did all the research I could regarding natural and traditional medicine, and as you mentioned Robyn, there are about 300 to 400 different herbs, foods, and or possible natural treatments for cancer. How do you choose which one is more effective? Now I have known people doing the alternative cancer treatments die of cancer. Yes, I know that doesn’t get mentioned here very often, but is true! Just like some cancer patients die as a result of chemo or radiation.
    Now i find the comments about the pink campaigns to be very offensive. Just like there are bonding symbols and fund raising campaigns for many other reasons, it is just a way people have to show that they care. Now not all of these funds go the medical field, obviously, they also go to support and help cancer patients and their families such as myself.

  12. Tosha says:

    Thank you so much for this post! You are not afraid to state it like it is and I love that.

  13. Kelli says:

    I also like Robyn’s somewhat bold, “in your face” attitude. Personally, I am not offended by it but many people are offended by the mere mention that all this pink stuff may not be helping people. Robyn’s message is one that many need to hear but is difficult to spread because so many lives have been hurt by cancer. I mean, what do you say to the people who are dealing with cancer now!?! I don’t know anyone personally dealing with it now but there’s always an acquaintance on fb who does or some fundraiser for someone that I just can’t bring myself to donate to.

    My husband is one who would be offended. He’s upset that I’m 43 and will not get a mammogram. He says I’m being selfish and not thinking of our kids.. I am working to lose weight and greatly improve my general health and prevent disease but he doesn’t think that’s enough. We are obviously not on the same page about health. This health and weight loss thing has been seriously difficult for me though, partly due to lack of support or interest from my husband (and kids). I’m getting serious about it though because age is no longer on my side. I should take time to research this more myself – I need sources my husband would find credible (if they exist). I would also love to see links to any helpful research you may have since it’s hard to know where to begin researching. Either way, when it comes to health, I’m thinking for myself.

  14. Anonymous says:

    As a breast cancer survivor and avid GSG follower, I’m sad to say that I am very disappointed in this article. I don’t always agree with everything you post, but this time I think you crossed a line. Did you do your research before writing this? Do you know what the Susan G Komen organization does with all of the funds that they raise? I absolutely agree with you that more needs to be done in preventing such illnesses, however, SGK is monumental in fighting against this disease and bringing awareness to the masses. I truly believe that I and many others are still here because of the work done by this amazing organization!

  15. Gayel says:

    Finally we’re hearing the truth! Good Job Robyn and keep the truth coming.
    I am a registered nurse, health coach and training to be a Gerson Therapy practitioner. I know that women have been misled and that our bodies were designed to HEAL by a mighty God. We have just been doing it the wrong way. We must change the environment of our bodies so they can heal.
    Thanks Robyn!

  16. Rosanna says:

    Robyn, I love your blog because I love the truth, even if it’s delivered in the form of tough love. Im a big girl and I can handle it. I am not a raw foodist, vegan or even a healthy eater but I know the truth when I hear it. And that’s the problem I have with the Susan G. Komen org. With all the $ generated through the pink campaign, where is the effort to inform the masses about the role of nutrition in the fight against breast cancer ? The notion that some team of scientific geniuses will fix my body with some mysterious synthetic wonder drug is sadly false. How about some $ towards changing the way we eat in this country and an effort towards helping people to transition their diets in a way that is practical, affordable and sustainable ? If you’re offended by Robyn’s remarks ask yourself why ? The truth sometimes hurts but it does indeed set you free.

  17. Mike says:

    I thought Beth and I were practically alone in thinking this. This last summer, I was driving along the Mississippi River Road in MN and drove past a Pink Ribbon Walk. I called Beth and proclaimed… My gosh, I just noticed all of these people walking to cure Breast Cancer were carrying toxic water bottles, had petro-based “sun screen” slathered all over their bodies and were gobbling junk food like crazy.

    She was like, “Ya. I get it.”

    But, we usually feel like we are from outer space. It was refreshing to read this blog!

  18. Robyn says:

    Patti and Carola, check out the many books on the fallacies of the pink ribbon campaign for the evidence basis. I can’t do that on this blog; if I wrote a book, I would. I can’t write a thousand pages and “prove” what others have already done. My point here is to provoke anyone reading here to DO MORE RESEARCH before you submit to this machine. That is what the pink ribbon campaign is.

    Doctors and researchers at the university level are well intentioned, but the universities are the primary vehicle for Big Pharma. The studies you refer to? Follow the money. The vast majority of them are funded by big profit industries, especially, #1, no surprise, the pharmaceutical companies. A second big, well-organized conglomerate that funds university research is the refined foods industry. (Who else is wealthy enough to fund million-dollar studies? Not many.)

    Anonymous, SGK is “monumental” in fighting the disease in that they are a huge contributor to the funds that continue to do more of the same. More of what is NOT solving our breast cancer problem. Trying to bring new drugs to market through clinical trials. So far we have bad, worse, and terrible in toxic modalities that may sometimes reduce the size of a cancerous tumor, but do only HARM in supporting the immune system. Cancer is not a tumor. It’s a general failure of the immune system. Chemo wrecks the intestinal environment of the gut. All health, all disease, starts in the gut. 80 percent of our immune system is there. That’s the boiled-down essence of what I hope people will investigate before blindly submitting to ineffective treatments that wound and kill. It’s a HARD decision to make, what to do when faced with a cancer diagnosis. There’s no guaranteed approach. But I am a fan of being far more informed than the average patient is.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.