Expo West 2012……Fabio and I talk about whey protein, part 4 of 5

Fabio is one of the most famous male models of our generation. Now he sells whey protein powder. Everyone does! It’s a very high-margin product. Because profit is easy with it, it’s been falsely billed as a superfood. I interviewed Fabio about this. Then I shared my thoughts about his claim that “all scientists agree [...]

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I met Fabio (he hugs HARD)

Expo West is the biggest natural-foods trade show in the world, and I’ve just come from there, in Anaheim. It’s a food-sampling heaven. (Or hell. 95 percent of what masquerades as health food….isn’t.) I met the male model so famous he needs only one name, while trawling Expo West for the coolest new nutrition products [...]

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