I’m just home from a 10-city tour starting in Columbus, OH and ending in Washington, D.C.
In New York City, we stayed two days, and both mornings I ran in Central Park, from my Times Square hotel. I found myself caught up in a huge throng of thousands of people.
Given the fact that most of the marchers wore pink, it took me only seconds to recognize them as people unwittingly caught up, emotionally, in one of the most successful and most insidious marketing campaigns in history: the Pink Ribbon Cult. You’re offended already, aren’t you? Do the pink ribbons everywhere make warm fuzzies wash over you? They represent our hope that the drug companies will “cure” breast cancer.