Please give your opinion on a proposed GreenSmoothieGirl logo!
A heartfelt thank-you to those of you who have been here for 3.5 years giving us your wisdom, your feedback, and your experience. Thanks to those of you who are new! And thanks to those of you who send your friends to GreenSmoothieGirl.com because you trust the message and the support you get here.
Will you please weigh in on this logo design? If you like it, why? If you hate it, why?
We’re branding. Redesigning the entire website “look and feel,” as well as lots of collateral, like fliers and video intro/outtro, etc.
I wanted an “avatar” (the GSG you see pictured here) that is iconic and recognizable as we grow.
Growth is all about getting more and more people involved in our grassroots movement back to….well, grass.
Thank you for your support and your feedback!
Robyn
I think it looks sleazy, like an add for a cockatil lounge in Vegas, so if that is the audience you are going for, this is good…
I think wholesome foods would be better.
I suggest you go back to the drawing board. Stick with images of the fruits & vegetables. That is what it is all about.
The silhouette is taking up too much space compared to the glass. What if the person (doesn’t have to be female) was drinking the smoothie and you could see the energy from the glass being ingested? (although I fear it would look nuclear, lol). Or drinking from the glass and a sunshine halo behind the silhouette? Or at least being able to see how happy the person is. In other words, it can’t be a black silhouette. I keep think of a person licking their lips (but I guess that could be misconstrued).
The pink swirl makes me nauseous!
But I don’t mind it in the lettering, and I like the leaf over the ‘i’. (wow, wish there was a drawing app and we could sketch our ideas! How fun would that be?)
I prefer ponytail idea to that loose hair look. I don’t like the silhouette in black as black is an inherently unhealthy colour. (like black mould and black thumbs).
Hmmm.. anything I’ve missed? I was half way to agreeing that the silhouette should be more inclusive, but then the logo is more about YOU! You are the green smoothie girl. Like Col Sanders from Kentucky Fried Chicken or Dave from Wendy’s (is that just Canadian?).
Was that helpful?
Can’t wait to see the final logo!
I’m a graphic designer and I really believe in simplicity. You have a great name and product that you just don’t need to over-complicate. If in doubt, keep it simple, look at what other brands are doing and try to create something with longevity. A good logo should always work just as well in black and white as it does in colour. A beautiful font with just your name could look amazing. Good luck, logos are notoriously difficult to get right.
I am not a fan. I think it is too cutesy. I like a cleaner, fresher, more professional look.
I think that if you are trying to appeal to teens and 20 something females than this would be great. But I feel that your majority is towards a broader group. I think a simple logo with words would be best. you could incooperate some of the same ideas into the coloring of the font but maybe get rid of the sexy lady. Love you! I cant wait to see your lecture at UW tonight
I like the idea of a new logo, but I would feel more empowered if the girl looked more athletic and powerful. I also think the pink should be green.
As a designer, I honestly think this logo does not work at all. Sorry. For one it’s way too busy. It should definitely be simplified (imagine this logo shrunk down!). The best logos and most memorable are the simplest ones. You want to create an identity (icon) that is easily recognizable (think nike, NBC, Jamba Juice, Starbucks, etc). And be careful when using gradients…you want to make sure that whatever element you apply the gradient to will still stand out. If you have to use a gradients I would use bold fonts. I don’t understand the relevance of the banner and circle with black outline? I would different fonts as well. You want your branding to stand out…the design you have now would get lost in the background. Hope this all helps
I like it, even the pink though I’m not a pink kind of guy. I do agree that it does give off a sexy vibe. I would think a healthier look would be more in line but not sure how you would show that.
It’s good that it is your silhouette. However Im thinking just to take 10 to 20 pounds off the hip area ( greens aren’t fattening).
Then where the 2-tone pink comes out of the glass, change that to a 2-toned green.(This would make it appear as though out of the glass is coming a powerful green essence, because after all, that is what happens.
Please keep my email address private. Im giving it to you in case you would like to reply to me.
Thank you and my best to you.
Reminds me of my Uncle’s mud flap’s on his 18 wheeler – not at all who you are or what you represent
Nope, I don’t like the silhouette, I know its just a silhouette, Its too sexy, she looks like a bar waitress at hooters serving up and electric green margarita.
I am thinking that something more sporty would be more appropriate, or even a “super woman” idea. Although I am not sure how to portray that. At least that how i see green smoothies, they give me more energy, energy to move more and to not get bogged down chasing and homeschooling 4 kids.
I too agree with their needing to be less pink….
Just a thought.
HATE THE PINK, and pink is my favorite color. I have to agree with the others. It just doesn’t work. The smoothie glass is way too small, and sorry, but what man would go further into this website except to see more mudflap girls. The logo with the produce was much more professional. This looks kind of childish.
First thing that came to mind (I think it was the shape of the silouette combined with the big swirl) was ‘Bond’ girl – like in the James Bond movies. I don’t like it. What about a picture featuring a big green smoothie glass, and formed in the condensation the image of healthy looking smiling woman – not like a literal photo image, more of a pop art image. The soda companies know that condensation just looks so great in an ad – where not turn the tables on them and use it yourself?
Personally, I don’t really care for the overall logo. I just happen to be a Graphic Designer (who works for dirt cheap!). While I don’t do web design, I DO create logos. If you are interested I would love to have the opportunity to put my two cents in and perhaps work with you and your team on some ideas for a logo.
I can kind of see the idea behind this. The pink and feminine silhouette represents the “girl” part of the name. And the girl holding the green smoothie with the weird pink waves represents energy and renewal. I do get it. It’s definitely catches your eye and stands out. I guess you just need to think about your target “market” so to speak.. and use a logo that will attract and also represent them. I think the people that follow your diet and advice are working to eat healthy, and need help in figuring out how to do it. Bright, vibrant, fruit and vegetable colors… fonts that are exciting, energetic, but also down to earth.
So I’ve thought about it, I think the most successful part of the new logo is the actual green smoothie part.
Blow up the green smoothie to be the main graphic element, with the text integrated somehow (text in a circle, text directly below in a line) in a consistent font.
That’s my 4 cents, and you are brave for opening this to everyone. I’m glad you did though
to clarify, my suggestions of those links were just as reference as an idea of something that could either be a trademark or servicemark to go next to “green smoothie girl” or to go on the outside of the glass that has the swirling power of antioxidants and enzymes flowing out of it. =)
I really like the new logo. It is a little sexy But sex sells. I would not change anything.
I think you should drop the pink. I would like to see fruits and veggies incorporated and possibly a crown to symbolize the queen. Maybe a crown with veggies to embellish instead of jewels on a traditional crown.
Don’t like it. It feels too new-agey but maybe you’re after that. I would go for more of an organic feel.
It doesn’t feel “natural” enough. It seems too “designer.” I do like the energy coming out of the drink. But overall to commercial.
I think it gives the wrong impression. I would take one look and say, “Not for me.” Very discouraging and sensual, like our whole work now days. Tired of being bombarded by sex. Really need something wholesome and healthy if you ask me.
Correction. I meant like our whole world now days. Sexy is emphasized everywher you look. Sorry for the typo
bag it and start over, it looks like it was drawn by Austin Powers
Don’t really like the girl silhouette- sending the wrong message.
This one doesn’t do it for me. When I first opened my email and saw the new logo, I didn’t think of my Green Smoothie Girl. It made me think of what the world is promoting, what the world thinks you should be. With this logo you might only capture the girls/women’s eyes. You need to show this is for EVERYONE! man, woman, youth or child. You are the Green Smoothie Girl and you promote the good healthy ways to keep our bodies healthy and strong. Your logo should show this. You are however the picture of health and a great motivation for all to do the right thing for our bodies. Love you.
I’m married to an architect / artist and I have a good sense of design / color (so hope I can help). I didn’t have time to read all the other comments… so apologies if this has already been said. Lots for you to read already from others.
It needs to be more “organic” (earthy) feeling (IMHO). There are a lot of graphics out there now that are more flowing feeling and green too — or other earth-based colors. I’d steer away from the pink (even though pink and green are great together — you don’t find hot pink in nature much) — and you are trying to get people to “stick with nature”, right?
I have one on my Firefox page (a persona) called “floral green”. Go to Mozilla’s page (mozilla.com) and click on personas…. Type floral green in the search box at the top to see what I mean.
There are a billion to look at and I’m sure you will find something there that you can use to give your designer a better idea of what fits you and is a bit more organic feeling (green leaves, etc.).
All the best to you and thanks for all you do!
I think it should have a clean fresh look, more towards the lines of this (http://www.cleanmama.blogspot.com/). If you want it to appeal to guys as well, you need to make it less girly. More about the food and less about the girl.
The old logo says “what you’re all about”…it looks healthy and real. Purple swirls show energy but the green drink isn’t big enough. My vote is NO on the new…stay with the old OR find a different logo. BTW there are many of us not the cute sexy shape and although you are; are you speaking to what we are to become which is healthy men and women or who you are??? PS I also like the bigger leaf in the old logo AND the cuter type face; the new one is plain-er.
I agree too sexy.
This logo emphasizes “girl” more than “green” or “smoothie”- which I think are more important concepts to communicate. Obviously you are a girl and that’s wonderful…but I think less emphasis on that point would make your brand appeal to a broader audience. And I absolutely agree that simple is best. Your logo doesn’t have to say it all – it should invite your audience in to want to learn more.
Enjoy the branding process – this can be a wonderful time of refocusing on your true passions and vision!
Yes! Austin Powers–that’s what I was thinking when I saw it, but couldn’t quite nail it until Ruth (above) mentioned it. Haven’t watched the movie, but know it well enough to think I don’t want to watch it–and the logo reminds me of it.
I love everything you are and represent. You’ll find it. Thank you for your help.
I am a graphic designer and own my own firm, and I don’t think this logo is appropriate for your business. I think it looks amateurish and “cheesy.” It makes me think of teenage pop stars, not healthy foods and living. I think the pink is completely off the mark, and the shading in the letters communicates “cheap” and “artificial” to me. In addition, any good logo should be just as effective in black and white as color, and I don’t think this logo would translate well.
P.S. I noticed in the above comments that someone has mentioned that they do design for “dirt cheap.” Please, everyone, remember that you get what you pay for! Andy any graphic designer who is working for dirt cheap is bringing down our whole industry as is anyone entering contests or doing spec work.
I like the logo. I am new to your blog but have been a health nut for a good many years. I am also an artist by trade…. not sure if that is good or bad but I think the logo embodies the same message as the text. it is clean, modern, fun, girl-y, and green. It has energy and spunk — the same as you in the videos. Often, we focus on elements of design when we are asked for an opinion. But in much the same way that Cindy Crawford’s beauty mark might be looked at as ‘unfortunate’ by some, it is part of her beauty…. What I am trying to say is that we should look at the vibe not the elements of this design. I think it is a keeper. Congrats!
Love the logo, its green and pink, showing clean health and female power. yep folks say its sexy, but what the hey we are female and we are sexy regardless of size, age or condition. Love it. Moms rule the world.
I don’t like the pink (and I like pink.) I love all the fruits and veggies on your web page…maybe do a caricature of you surrounded by all those fruits and veggies. Keep up the good work!
What does your current logo look like? I can’t find it…
If it still counts the overwhelming responcnes are from girls. Girls are great no problem there, but is there away to extend the message that Green smoothie are for guys to?
I know, its probable just my weird male persective.
Gotta be honest. Don’t love it. My husband is a graphic designer and it looks like something he would shake his head at.
I like a more natural look, this looks a bit fake; which just doesn’t seem support your efforts in heath.
Please leave photos of the beautiful, colorful fruits and veggies!
Our Creator designed them as they are with all of the beautiful color
to attract our eye to them. Processed foods can only imitate these colors
in their packaging.
P.S. We want our men and boys to eat healthfully and hopefully
access this website as well.
It really doesn’t saw “green smoothie girl” to me. It reminds me of a tampon logo or some other feminine hygene product. Sorry- but I would say no.
In reading these comments I must be in the minority, as a man.
I agree with many of the comments here identifying the logo and colors as very “female” in the marketing sense. It is a good idea to appeal to as wide of an audience as possible. I am not suggesting eliminating the word “girl” from your site/logo. The colors and female body depiction just take it a bit too far.
The goal is to cast as wide of a net as possible, so to speak. Building a site and design around the female body form and pink colors will likely turn away a lot of readers (men) before actually reading the content.
I really like the current picture of greens/vegetables as a main design element on your page. It is gender neutral and inviting. Is there a way to depict that message/image in your new logo?
I love everything about it except for just one thing. That blob of pink just the the right of the glass is out of proportion and needs to be divided up into two or three smaller swirls which fade to a lighter shade of pink (like the swirls below it do). Then as you’re shrinking the swirls carved from the pink blob, make them graduating smaller as they get closer to the already existing smallest swirl that currently exists just above the blob.
I like your current heading look. No need to go all trendy girl-marketing look. How about a photo of some rainbow chard with a glass of green smoothie in front of it…oh, right, that’s what you already have;-)